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Usability & User Experience

Usability & User Experience testing ensures your users remain at the heart of everything you do.

Taylor McKenzie offer a range of Usability and User Experience services to compliment all phases of website/app development process. Our services help our clients to:

  • Gain a better understanding of the context of use
  • Identify key user needs and user requirements
  • Understand current user journeys to identify where improvements can be made

To do this, we utilise a range of techniques that we tailor to meet our clients specific needs. Our experience in conducting Full Service qualitative and quantitative market research, as well as providing participant recruitment across the UK puts us in a unique position to deliver on all stages of the UX process.

  • Focus Groups & In-depth Interviews
  • Multi-platform usability testing (qualitative & quantitative)
  • Card Sorting & Top Task Identification
  • Customer Journey Mapping
  • Persona Building

Usability Testing

Taylor McKenzie also offer a range of ad hoc usability services with a focus on testing the effectiveness and efficiency that a website, app, or other interface allows users to complete tasks and identifying how satisfied users are with this process.

Our Usability services can be used at any stages throughout the development process, but it’s easier (and cheaper!) to fix issues before going live to the world…

Usability Health Check

For established websites & apps, usability testing is the best way to understand what is working well on a site, and what would improve the user experience. It will help you understand trends that you are seeing in your analytics and provide solutions to improve the functionality for the end user.

Usability Process Diagram of single iteration

Contact Us

To find out more about the services we offer and how we can help you, contact Joe via email or call 0141 221 8030

UXQB Certified (CPUX-F)

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

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SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.