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Market Research, Fieldwork and Viewing Facilities

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Aug 16 2019

Elaine Wallace

RESEARCH EXECUTIVE

Elaine joined the TMcK team in June 2018 on a part time ‘interning’ basis while completing her BA in Psychology at the University of Strathclyde. As of August 2019 Elaine started working full time, assisting with a range of Full Service research projects.

Written by Joseph Greenwood

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Mar 06 2017

Marie Taylor

Marie founded TMcK 2001 to fulfil the need for a top class research and viewing facility in Scotland.

Marie sadly passed away in December 2019. Marie was a kind and very special person, everyone that was fortunate enough to know her would always be in a better place after a quick chat. She had a magic about her. Her family was her life’s work and TMcK was a big part of that.

It is her legacy and something that her children Nicky, Lisa and daughter in law Laura will be continuing to grow in her honour.

Written by Joseph Greenwood

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Mar 06 2017

Lisa Dixon

DIRECTOR

After studying at Central Saint Martins Lisa began her fieldwork career at Leftfield, a fieldwork company based in London. Lisa moved back to Glasgow in 2011 and is our medical & consumer fieldwork expert.

Lisa loves to travel as much as possible and is extremely interested in cooking and eating out!

Written by Joseph Greenwood

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Mar 06 2017

Laura Tough

RESEARCH MANAGER

Laura arrived at Taylor McKenzie in September 2014, bringing with her a huge amount of retail management and customer service experience. Keeping calm under pressure allows her to ensure that all projects run smoothly, and all clients leave happy! Laura recently completed the Advanced Certificate in Market & Social Research and is a full member of the MRS. Laura is a trained actor and enjoys going to watch a good musical, sometimes even appearing in the odd one too!

 

Written by Joseph Greenwood

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Mar 06 2017

Laura Taylor

DIRECTOR

After studying for her masters degree in Forensic and Analytical Chemistry, Laura worked as a scientist for a few years before joining TMcK in 2008. Laura completed the advanced certificate in market research in 2011 and is a full member of the MRS. Laura’s role is varied and as well as spending time on quantitative and full service projects she can be found managing medical and consumer fieldwork projects. Laura is also the office go to girl for anything related to stationery, filing or organising!

Written by Joseph Greenwood

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

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Copyright © · 2020 TMcK

SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.