Taylor McKenzie Research & Marketing

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Our Team

 

As a business that is continually growing, our values are very important to us and our team form a central part of these values. We nurture talent and aim to provide a platform for all of our staff members to grow and excel in their role.

We offer all contracted staff a fantastic range of employee benefits from bike to work schemes to private medical. Our staff are given the opportunity to take The Advanced Certificate in Market & Social Research Practice to advance their knowledge and improve every aspect of the service we offer. We also encourage and facilitate the attendance of industry training and events via the MRS.

Every summer we offer up to two intern positions to suitable students and over the last few years our intern positions have become very sought after. By doing this we have forged fantastic links with local universities and have gained access to the brightest and best students along the way. We hope that by allowing students to gain an insight in the world of market research we will create a pathway for the best talent to find its way into our industry.

Meet the team

  • Marie Taylor
    Marie founded TMcK 2001 to fulfil the need for a top class research and...
  • Nicky Taylor
    MANAGING DIRECTOR Nicky has been working at TMcK since graduating in 2004 with a degree...
  • Lisa Dixon
    DIRECTOR After studying at Central Saint Martins Lisa began her fieldwork career at Leftfield, a...
  • Laura Taylor
    DIRECTOR After studying for her masters degree in Forensic and Analytical Chemistry, Laura worked as a scientist...
  • Dennis Taylor
    TECHNICAL DIRECTOR Although officially semi-retired Dennis is in the office pretty much on a full...
  • Clare Glen
    HEAD OF QUALITATIVE RESEARCH Clare joined TMcK in January 2016  after working for Global Marketing...
  • Laura Speirs
    RESEARCH MANAGER Laura arrived at Taylor McKenzie in September 2014, bringing with her a huge...
  • Peter Hollier
    ASSOCIATE DIRECTOR Peter  joined Taylor McKenzie in September 2014. Previously he worked on the Glasgow...
  • Joe Greenwood
    PROJECT MANAGER Joe joined the TMcK team in June 2016 on a part time 'interning'...
  • Kayleigh Tipling
    RESEARCH EXECUTIVE Kayleigh came to Taylor McKenzie in February 2016 after spending 3 months feeding...
  • Elaine Wallace
    RESEARCH EXECUTIVE Elaine joined the TMcK team in June 2018 on a part time ‘interning’...

 

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

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SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.