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Market Research, Fieldwork and Viewing Facilities

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Viewing Studios

Research teams can once again collaborate and create fantastic insights in a safe face to face environment.

Client Room 1 Client Room 2

We can’t wait to welcome you back into our viewing facility. The latest guidance (updated on 15th June 2021) from the MRS is that “face-to-face data collection can now be undertaken when it has been determined to be the most suitable methodology to use” Jane Frost, CEO, MRS

We have taken some important steps to ensure that our studio is fully COVID secure for the following methodologies:

  • Usability/UX testing
  • Focus Groups of up to 6 participants
  • One to One interviewing

Each booking will come with 2 separate viewing rooms to ensure distancing can be maintained.

We also offer an in-house streaming service to allow colleagues and clients to view sessions remotely, if they can’t travel safely.

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Click here for more details on the steps we are taking to keep everyone safe when using our studio


We strive to provide the best possible service to clients, researchers and participants.

Our  viewing facilities offer high quality recording and are fully equipped for usability testing. We also offer our own in-house HD streaming services.

Studio Rates | Catering Rates

For more information click here to visit our Glasgow View website.


The Glasgow View are proud members of the Viewing Facility Action Group. The Viewing Facilities Action Group was formed to promote the return of Viewing Facilities and to demonstrate that Viewing Facilities across the UK are providing Covid safe spaces with a standard adherence to Covid measures.

Each member has conducted F2F research during 2020 and also since easing of restrictions in 2021. Our facilities are guaranteed to provide the standard you require for F2F bookings in Covid times while also providing the essential services of a Viewing Facility.


We would love to help you with your next research project.

Contact Laura here

Laura Taylor - Viewing Studio Director

or call us on 0141 221 8030

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“We have recently worked with Taylor McKenzie on a very complex CLT, they sourced the participants, provided the interviewers and conducted the tests in their venue. The team were fantastic, very pro-active, professional and accommodating. We can’t wait to work with them again!”

Amy Middleton, Director, BEAM Fieldwork
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"We have used the Glasgow View for research on a number of occasions, including for recorded focus groups and unrecorded individual interviews. At all times we have loved using the facility. It is a wholly pleasant and comfortable place to conduct research and the friendliness and helpfulness of the staff is unparalleled."

Ross MacDonald - The Union
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"Yet another brilliant group. Superbly recruited in a fantastic facility with lovely and very helpful staff. Simply a joy. Thank you so much."

Mark Gorman - Think Hard
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"I always feel a sense of reassurance and comfort moderating at the Glasgow View - it’s like an extension of my office. Nothing is too much trouble. No matter what I may have forgotten or what my laptop appears to be doing there is always a helping hand on offer."

Hilary MacDonald - BDifferent
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"Everything went well and your staff were incredibly willing and engaged throughout the entire evening. A genuinely positive experience in a beautiful venue. Many thanks for all your assistance."

Aoife Marran - Red C Research


THE GLASGOW VIEW

The Glasgow View | 107 Douglas Street | Glasgow | G2 4EZ

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Copyright © 2022 Taylor McKenzie Research & Marketing Limited

SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.