Sometimes all it takes is that one piece of insight to make or break a marketing campaign, new product release etc. etc.
Taylor McKenzie offer a full and bespoke qualitative service that is designed to meet the specific needs of each client we work with. We pride ourselves on the scope and depth of our Qualitative research, turning complex objectives into detailed and actionable results, gaining a deep understanding of customer needs and perceptions and providing our clients with the insight to develop their products, services, or marketing strategy for the best results.
At TMcK we have a natural instinct for qualitative market research (possibly due to the curious nature of all our staff who just love asking questions) and we have all the facilities here to manage every stage of your qualitative research needs, from recruiting appropriate respondents, to provide state of the art viewing facilities and experienced researchers.