Taylor McKenzie Research & Marketing

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Market Research Fieldwork Services

UK wide map

Data Collection Services

Whatever your data collection needs we have the expertise and technology to help. Our senior Market Research fieldwork execs are on hand to manage every stage of the data collection process allowing our clients to focus on delivering great research on time and on budget.

  • Exit interviews
  • In-street/in-store
  • Observation
  • Hall-test
  • Product testing
  • Online Survey Coding & Hosting

Qualitative Services

We know that local knowledge is invaluable to the success of a project, especially when you are looking for a needle in a haystack, in a field.

Our experienced Market Research fieldwork team have developed great relationships with recruiters across the country, from Orkney to Portsmouth, and most places in between. This means that we can rely on local expertise to get the job done right.

Once participants have been recruited, we give them a call and have a chat. We don’t just make sure they are meeting all the screening criteria, we make sure they are open to engaging with the research process.

We find our friendly approach leads to greater engagement and makes the process more enjoyable for all involved.

  • Focus Groups
  • Workshops
  • In Depth Interviews
  • Consumer, Business & Medical

Looking for a venue to conduct your research? Click here


We would love to help you on your next research project.

Call us on 0141 221 8030 or Contact Peter Here

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

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SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.