Taylor McKenzie Research & Marketing

Market Research, Fieldwork and Viewing Facilities

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Social Engagement

Our business is all about people, so engaging with the wider community is something that we are very passionate about.

We always like to get behind a good cause, particularly if it is something that our staff members are passionate about.

We appreciate the importance of good research for charitable causes and offer a discretionary 15% discount on our studio rates when the end client is a charity.

We also like to get involved with the university sector, giving guest lectures to marketing students at both the Universities of Strathclyde and Glasgow. We offer our studios free of charge to any students who want to conduct focus groups as part of their own research for their dissertation or other university work.

As a growing business, we believe it is essential to continually look for, and cultivate the best new talent. We have recently introduced our own paid internship scheme to give graduating students some great insight into the research industry, whilst allows us to test out some potential new recruits for the good ship TMcK.


 

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

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SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.