Taylor McKenzie Research & Marketing

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Mar 19 2018

‘Hard to Reach’

Research Recruitment - Hard to Reach


Over the years we have gained broad experience in recruiting respondents from hard to reach communities, respondents with disabilities, or those requiring assistive technology. The relationships and trust we have built with our respondents is key to these projects being success. Communicating with respondents in a sensitive manner and always ensuring we put their individual needs above everything else ensures that, whatever the research, it is success for all involved.

Written by Joseph Greenwood · Categorized: Uncategorized

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Mar 19 2018

B2B

Research Recruitment - B2B


We have a large database of Business Owners across the Central Belt, and further afield and have instant access to over 500 Managing Directors, Finance Directors and Financial Decision Makers from many business sectors & with a range of employee numbers and turnover sizes. Our constantly evolving database has a large number of participants who are Sole Traders, Directors of SMEs or decision makers for large multinationals.

Written by Joseph Greenwood · Categorized: Uncategorized

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Mar 19 2018

Medical

Research Recruitment - Medical


We have a large database of both healthcare professionals (across a range of roles) and patients across Scotland and work with a number of other medical market research organisations throughout the UK. We thrive in both medical fieldwork and recruitment, ensuring that our clients are given the best complete service.

Our recruitment team are experienced in recruiting patients with a wide range of conditions including COPD/Asthma, Diabetes, dermatological conditions, Crohn’s disease, Physical disabilities, Heart disease, and many others. All our medical recruiters and fieldwork team are BHBIA certified.

Written by Joseph Greenwood · Categorized: Uncategorized

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

Mar 19 2018

Consumer

Research Recruitment - Consumer


We are one of the leading research recruitment companies in Scotland, we pride ourselves on the quality of our participants, and our ability to recruit from a broad range of consumer pools, to meet our clients specific needs.

We specialise in recruiting focus groups, individual depth interviews and online feedback sessions, and always strive to rise to the challenge, whether that be a difficult spec or a tight time frame.

We often work alongside leading Supermarkets, Financial Providers, Media Brands, and other Market Research Agencies, recruiting either from customer lists, or more regularly from our growing panel of respondents to fulfill our clients requirements to the highest degree possible.

Written by Joseph Greenwood · Categorized: Uncategorized

We are proud to host two of Scotland’s premier viewing facilities

The Glasgow View

The Glasgow View

A relaxing and professional space, allowing researchers and clients to focus purely on the research in hand

The Edinburgh View

The Edinburgh View

A contemporary space, 2 minutes from Haymarket station

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SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.