TENNENT’S PINTS WITH PUNTERS

The Challenge:

Tennent’s wanted a fresh way to interact with their core target audience and engage key stakeholders on a number of ‘hot topics’ facing the brand and broader category.

What We Did:

We developed a new methodology ‘Pints with Punters’ – fast-paced, co-creative sessions with punters on-trade. Sessions involve several moderators, client teams and key stakeholders working together in groups or individually in ‘speed date’ scenarios with punters. They flex and evolve to suit the needs of the research and allow punters to creatively share, debate and own the problem and solution for the client.

The Result:

Stakeholder engagement and regular touchpoints with core target helping to provide direction on big issues like MUP,  guidance on packaging, new comms or product testing.

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THE SSE FORUM

The Challenge:

Dedicated to delivering the best customer service experiences in the industry, SSE wanted a means to connect with their customers over an extended period while also engaging senior stakeholders in the business.

What We Did:

We developed the ‘SSE Forum’ which has been running for the past 6 years.  Held quarterly across 4 different locations across the UK it takes the form of a workshop-style session with a regular panel of customers and invited industry experts to chair and debate current issues within the business. It offers the chance to review customer service experiences and explore new product and service propositions.

The Result:

We have developed a strong partnership with SSE over the years and the forums now form an integral part of their business used to address various strategic issues. This customer-centric approach has paid dividends as SSE regularly top independent league tables for high standards of customer service.

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