INNIS & GUNN: PACKAGING TESTS
The Challenge:
Innis & Gunn wanted a new visual brand identity but were unsure of which direction to take. They asked for our help to understand how a new re-design would impact on the their positioning in the craft beer market and to provide guidance on the most relevant design route to appeal to their core target and provide consistency across its core range.
What We Did:
Qualitative insight with beer drinkers in the UK to understand the changing dynamics of the craft beer landscape, perceptions of I&G, new packing design and brand architecture review. An online study in their core markets UK, Canada & Sweden to understand overall impact and appeal of the different bottle and label design routes.
The Result:
