Founded by vets, VioVet were one of the first online pet pharmacies but they were little known outside their local area. Working in partnership with creative agency MadeBrave we embarked on a programme of research and brand development to help VioVet become the national household name it is today.
What We Did:
Quantitative research to assess brand awareness and gauge consumer understanding of the VioVet offering. Qualitative work to further explore the competitive landscape, identify new opportunities for the brand and evaluate some new positioning territories and brand identity visuals.