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Mar 13 2018

AG Barr

Image result for AG Barr brand lineup


The Challenge:

Established in 1875 AG Barr owns some of the UKs best-loved and iconic soft drinks. Over the years we have developed a close partnership with AG Barr as part of their ongoing research and programme of NPD.

What We Did:

We have completed a variety of different innovation projects across AG Barr’s portfolio of drinks brands. Projects have included product trials, new concept testing, response to product prototypes and packaging design as well as more exploratory brand stretch opportunities.

The Result:

We continue to work with AG Barr as an NPD partner, as they investigate alternative categories to broaden their existing product portfolio and achieve a presence for Barr Soft Drinks within other segments of the soft drinks market.

Written by Joseph Greenwood · Categorized: Brand Development

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SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.