Taylor McKenzie Research & Marketing

Market Research, Fieldwork and Viewing Facilities

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We are a Strategic Insight & Market Research service provider based in Scotland

Market researchers, creative agencies, businesses, local authorities, consultants and start-ups have put their trust in our range of market research services and expertise since 2001. Something we are very proud of.

We have built our business around always providing a professional, collaborative and friendly service. We have offices in Central Glasgow and a fantastic network of market research partners around the globe.

 

Strategic Insight Services

Helping to drive change through actionable insight

At TMcK we strive to provide our clients with the insights they need to inform their decision making.

Since 2001 we have been combining fresh ideas with tried and tested research techniques, as a result we have a wide range of services available to our clients, old and new.

Our research team will be like an extension of your own as we take on your research brief in the search for answers.

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Fieldwork & Data Services

At TMcK Fieldwork we know that great research needs great participants and reliable data.

The fantastic relationships we have built up since 2001 with our recruitment and research partners across the UK and beyond allow us to consistently provide research that is on spec and on time.

We are Company Partners of the MRS and members of the BHBIA. We have achieved the MRS Fair Data standard and are GDPR compliant.

Find out how our Fieldwork team can assist you by clicking below.

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Participant Recruitment

At Taylor McKenzie, we have our own in house recruitment team covering Greater Glasgow & Edinburgh. We recruit very successfully from our carefully managed database of over 12,000 participants. ‘Fresh’ opinions are valuable and each month 100 new participants Join In.

We take great pride in the rapport we have with our participants and it is important to us that everyone enjoys market research and has a positive experience.

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Viewing Studios

Since 2001 we have provided thousands of studio evenings to hundreds of the world’s top market research agencies and clients in our centrally located Glasgow viewing facility.

We strive to provide the best possible service in a flexible, relaxing and spacious environment. Ideally located in the heart of Glasgow, The Glasgow View offers a great central location for all your research needs.

Studios are fully equipped for usability testing and we offer our own HD streaming services where required.

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Contact Us

Taylor McKenzie – The Glasgow View


The Glasgow View | 107 Douglas Street | Glasgow | G2 4EZ

+44 (0)141 221 8030

[email protected]

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SMWS

The Challenge:

The Scotch Malt Whisky Society (SMWS) is the world’s foremost whisky club but in recent years membership has slowly declined. The SMWS wanted our help to define their audience, understand the key drivers and barriers to membership and how the society could grow members globally.

What We Did:

Qualitative and quantitative insight identified 6 key whisky member ‘types’ and their key drivers of choice within the category. Qualitative work in the UK revealed the role whisky played and how each member type wanted the society to engage with them. Quantitative insight helped to size the opportunity of each segment and identify which whisky types dominated in each of their key markets globally.

The Result:

This work has helped the society redefine membership product, proposition and benefits by mind-set type, improve the membership renewal process and communications and aid creation of a new visual brand identity.